In today’s digital economy customers are more empowered than ever. They've grown accustomed to getting what they want, when and where they want it with a positive experience
When I think about an organizational Customer-Centric thinking to deliver delightful customer experiences, I try and use an analogy. And the analogy that I'd like to use is
One of the biggest mistakes organizations can make is to think having a great eCommerce Storefront with a robust SEO is an effective digital strategy. While their marketing
On average, it costs five to eight times more to acquire new customers than it does to keep current ones. That's a significant investment that can have an
